Online vs. Traditional Estate Agents: Which Is Better for Me?

August, 2018

Selling your property can be a daunting task. And it’s especially tricky if you don’t have the right support along the way. The question is what type of support is best? Should you go with an online agency or is a traditional estate agent the best way forward? Keep reading as we take a look at the pros and cons of both options, and find out which solution is best for you…

The pros of online

There are plenty of positives to moving online, especially as more and more people venture online to find everything from food, clothes and now homes.

Typically, online is the first port of call for potential buyers. This is great news for sellers, because online estate agents are accessible 24/7. That means people can place interest on your property outside normal 9-5 working hours.

Online estate agency services also charge fixed fees in most cases, which means they can have reduced prices. Understandably, this can be a positive if you’re trying to keep costs down.

The cons of online

However, fixed fees aren’t always as great as they first seem. Fixed rates are usually paid up front, which can sometimes mean that online agents lose their incentive to sell your property for a higher price.

There could be hidden costs too, as many online services require extra payments for things like professional photography and floor plans.

Behind a screen, people may also feel they don’t get the same personal experience with an online estate agent. With lack of local knowledge, limited contact and minimal after-sales support it can lead to an overwhelming and unhelpful experience for sellers.

The pros of traditional

For a more personalised approach, consider a traditional estate agent. They provide indispensable support and guidance through the entire process, from the very start all the way through to handing over the keys.

Brick and mortar agents are typically more ‘hands on’, with a sales team who can help mediate with any legal procedures. This is helpful when it comes to understanding the selling process and gives you that extra peace of mind.

Alongside this you can be confident that traditional estate agents are local property experts. Situated in the immediate area, they’ll be able to offer accompanied viewings and relevant expertise that other online agents can’t.

The cons of traditional

What traditional agents boast in local expertise, then may lack in online capability. And with an ever-important priority placed on online marketing, it’s crucial that your home gets the web advertising it deserves to reach more potential buyers.

Traditional estate agents are also limited to working hours, meaning you don’t get 24/7 services unlike online agencies.

The best of both worlds

Luckily there’s a perfect middle ground with a mix of the two. Hybrid estate agents merge the best of the online services with valuable in-branch expertise to offer a streamlined approach to selling your home.

They have the local knowledge and can accompany viewings, while also providing online services with invaluable web marketing.

At Weale & Hitchen, we provide the best of both worlds, combining traditional estate agents services and online expertise. With over 25 years’ experience we can help you navigate the property market and offer a unique property selling service. To find out more, get in touch with our friendly team.

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